Verónica Baz is director of the consumer goods area at Integralia. She serves clients in the food and beverage, automotive and e-commerce sectors.
She directed the Centro de Investigación para el Desarrollo A.C. (CIDAC), where she coordinated research agendas on topics such as: competition, regulation, human capital, attraction of manufacturing investment, among others.
She is the author of the book Crecer a Pesar de México and co-author of El Poder de la Competitividad. For the past 20 years she has written the column Hacerlo Mejor in the business section of the Reforma newspaper, where she addresses trends and opportunities to generate greater value, both economic and social, in Mexico.
She is a graduate of the Master of Business Administration (MBA) program at Duke University. She holds a Bachelor's degree in Political Science from the Instituto Tecnológico Autónomo de México (ITAM).

veronica.baz@integralia.com.mx